Sunday, February 3, 2013

Super Bowl Money Makers

I'm slightly ashamed to say that the actual football part of the Super Bowl is the least important part to me. This is in large part because I am much more of a college football fan and because I have no tie to either the San Francisco 49ers or the Baltimore Ravens. But the one thing everyone loves during the Super Bowl are commercials. This year's Super Bowl commercials went up an about $300,000 from 2012's game. CBS is charged $3.8 million to $4 million for a 30-second commercial during Sunday’s Ravens vs. 49ers game. Despite the millions spent, only severe commercials jumped out at me.
Here's a list of my top four favorite commercials:

4. Dodge Rams "To the farmer in all of us": What a great commercial for the American Farmers who are the backbones of this country. It gave a unique perspective of what farmers really are and left me with a feeling of true appreciation for all the current and past farmers of America (including my own father)



3. MONTANA STAIN: Tide did a great job with using the football theme with a clever and funny twist at the end




2. Taco Bell Live Mas: With each commercial, it was fun for our house to try and guess who the commercial was advertising for and no one guessed this once. It started with a bunch of elderly people gearing up for a "night out" and ending the crazy night with Taco Bell before returning to their nursing homes. Taco Bell has done a great job recently of target marketing to hispanics who are the quickest growing segment and this is another commercial that is targeted towards hispanics, singing the"We are young" song in Spanish. However, this  is also a mainstream commercial at the same time



1. Budweiser Baby Horse: Budweiser takes the the cake with yet another great horse commercial. Everyone in the house collectively said, "Awwww" when the man was reunited with his Clydesdale. Fleetwood Mac was the perfect touch




1 comment:

  1. I agreen completely. I think many superbowl fans are in it for the commericals. The large amount of time and money that goes into these commericals is crazy. Also there is generally more buzz before and after the game over the commericals. Unless there is some major play or bad call. The commericals usually steal the lime light.

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